ENDS PROMPTLY JULY 11 @ 11:59 PM PACIFIC
I literally just decided Monday evening what we're going to do for the 4th of July, which really snuck up on me. This ended up being a big one in terms of promotions, so we'll do this all the way through the weekend and up until next Friday, which is July 11, just to make sure everyone can take advantage.  At these prices (not just on individuals, but wholesale pricing is bonkers), I can only afford to do this for the 11 days I've set aside.  Once it's over, it's over...I'm extending it ahead of time (11 days instead of the 7 days I was going to do).